R/AD MONTH 2026 Panel Event: The Currency of Connection: When access becomes a resource for advocacy

This panel event explores how marketers and creative professionals can use the resources they already have– networks, relationships, platforms, mentorship and influence to create meaningful opportunities for marginalized communities. The conversation will focus on practical ways to open doors, share access, amplify voices, and build pathways to opportunity without requiring a big budget.

Shawn "Gee" Goburn is a visionary entrepreneur and brand strategist currently channeling his expertise into Alive + Well, an inspiring program guiding individuals aged 13–24—inner-city students from diverse genders and socioeconomic backgrounds—in the Rochester area.

Marie-Adélina de la Ferrière is a Black trans writer, storyteller, founder & editor of POLISH Media. Throughout her career, she has stood at the intersection of cultural storytelling, institutional communications, and trans and queer advocacy. She rejects the separation of rigor and relevance. Her work across editorial, public relations, not-for-profit, and institutional leadership has consistently demonstrated that the most important stories require both.

Pricing

PAY WHAT YOU CAN
Members: $10+
Non-members: $12+
Students: $5+

Tickets available at the door.

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