Give Me 20: Morrie Silver on the Red Wings' Winning Social Strategy

Morrie Silver, Chief Innovation Officer at the Rochester Red Wings, breaks down the team's winning social strategy.

May 7, 2026
Mercantile on Main

Join AAF Greater Rochester for our next Give Me 20 — a 20-minute talk, Q&A, and time to connect with Rochester's creative community.

This month, Morrie Silver, Chief Innovation Officer at the Rochester Red Wings, takes us inside the team's winning social media strategy. Hear how a regional sports brand has built a national following with smart content, sharp voice, and a willingness to experiment.

Pricing

Members: $5
Non-members: $7
Students: FREE

Tickets available at the door.

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FAQs

Who should attend Give Me 20?

Anyone working in or curious about advertising, marketing, design, or social strategy in the Rochester region. AAFGR members, non-members, and students are all welcome.

Do I need to register in advance?

No advance registration required — tickets are available at the door. Members $5, non-members $7, students free.

Will food or drinks be available?

Mercantile on Main offers a full bar and food menu available for purchase. Doors open at 5:30 PM — plan to arrive a little early to grab a bite or a drink before the talk.

Still have questions?

Reach out and we'll get back to you as soon as we can.